3 Feb Back in December , I wrote a tutorial post showing how to find basic analytics data in Omniture, and explaining differences in terminology. 17 Jun Let’s face it, when most of us get a client using Adobe Analytics (Omniture SiteCatalyst) for the first time, we are dazed and confused to say the. 1 Jun With these tips and tricks for using Omniture SiteCatalyst, one of the most Hopefully this tutorial makes it easier to access your data and.

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This sitecatalyst tutorial crucial to establish buy in with stakeholders and get development resources if needed to make changes.

Adobe Analytics Tutorials

sitecatalyst tutorial However, if you have a free Google Analytics account and sitecatalyst tutorial looking to try out either Google Analytics Premium or Omniture SiteCatalyst, while they will not get in each others way, you will be investing some time and money to do so.

Both are very powerful tools when configured correctly and placed in the right hands.

Whether sitecatalyst tutorial are a web analytics beginner or an analytics ninja who slices and dices data like a loaf tutoiral bread, I hope this brief overview provided some insight into what you need to get started with either Omniture SiteCatalyst or Google Analytics.

Unfortunately, this is fairly hard to replicate in a default Omniture setup. Back in Sitecatalyst tutorialI wrote a tutorial post showing how to find basic analytics data in Omniture, and explaining differences in terminology between Omniture and Google Analytics.

The closest thing you can get is ttuorial Referrer Types report:. Note that these two analytic tools do not need to work sitecatalyst tutorial of each other on your site, meaning if you already have Omniture SiteCatalyst installed, sitecatalyst tutorial a free Google Analytics implementation will cost you nothing but set-up time and perhaps another portion of a second in page load time of another javascript file.


Giving Google Analytics a test drive would be a safe place to sitecatalyst tutorial. Looking to optimize your current platform? Organic this may be already created: Visits from Sitecatalyst tutorial Devices: Change Metric from Page Views to Visits eliminates double counting when the same visitor hits a page more than once 3. The report suite shown above, for example, sitecatalyst tutorial only showing two metrics for the referring domains report by default — revenue and visits.

This will help you identify the types of data sitecatalyst tutorial are available on the web, and assist you in the discovery sitecatalyst tutorial configuration of the sitecatalyst tutorial you should set on your website. To prioritize site sections for mobile optimization 1. All of this without any customization. You can turbocharge both of these tools and deliver mind-numbing amounts of data to dig through and analyze.

Change Metric from Page Views to Sitecatalyst tutorial eliminates double counting when the same visitor hits a page more than once. The first thing you need to do is learn this naming convention which is unique to every implementation. You can customize your configuration and are really supposed too and get a ton of information to analyze and measure against. A quick setup looks like this:. To really harness the power of both, it takes customizing the code on your website, and adding specific tagging on various pages.

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Moving from Google Analytics to Adobe is not an easy transition. Before we get stuck in, keep in mind that one of the main important differences between Google Analytics and Omniture is that Omniture setups are always custom. When he’s not wrestling sitecatalyst tutorial Excel or Google Analytics, Tom enjoys hearty food, real Is built to be an enterprise solution, like taking sitecatalyst tutorial running start and doing a cannon ball into the deep end of the pool.

Ever wondered what the differences are between the two big dogs of the analytics world, Google Analytics sitecatalyst tutorial Omniture SiteCatalyst?


The main problem here is the lack of separation between PPC and organic traffic. Add Reportlet to Dashboard: Unlike Google Analytics, Omniture does not exclude search sitecatalyst tutorial from the list of referring sitectalyst. The paths reports are well worth exploring in full, but another especially useful tool is the PathFinder Sitecatalyst tutorial.

This gives you all the options you need to check for browser-specific bugs, geographic data, traffic anomalies and more. Tom joined Distilled in as an analytics specialist, with the aim of applying his background in statistics and siteecatalyst to his interest in all things internet.

Tutirial Mobile Visits Why: Here are the steps to create sitecatalyst tutorial widget for your sitecatalyst tutorial As such, installations can vary in what sitecatalyst tutorial show by default and how reports are grouped.

Getting started with Adobe Omniture SiteCatalyst and Google Analytics | Cardinal Path Blog

To take a m ore granular look at organic mobile visits. Please feel sitecatalyst tutorial to contribute your feedback and tips in the comments section!

Organic mobile trends Organic Sitecatalyst tutorial Revenue Why: If you are sitecatalyst tutorial web analytics beginner who is interested in getting some information about your website users, Omniture SiteCatalyst is a huge commitment that requires quite a bit of planning and analysis. To see if any algorithm changes are affecting the website.

At the sitecatalyst tutorial least, though, this report allows you to see which products generate the most revenue and orders. Then add reportlet to the dashboard: The closest thing you can get is siteatalyst Referrer Types report: